Trend Spotting – What We Spotted [MAY EDITION]

Want to stay relevant on TikTok and Instagram Reels? You don’t need to reinvent the wheel — you just need to ride the right wave.

Every month, we keep our finger on the pulse of what's trending across platforms. These trends are not only fun, but also strategic tools your brand can use to connect with audiences in fresh, engaging ways — powered by our creators.

Here’s what brands should be paying attention to this May:

🔥 Trend #1: Narrator Voiceover

A narrator tells a story in the background while the creator reacts, interrupts, or adds humor through expressions and body language. It's dramatic, funny, and scroll-stopping.

This trend is perfect for storytelling — and storytelling sells. Imagine a skincare brand where the narrator dramatically describes someone’s dry, dull skin while the creator reacts with exaggerated horror… until they reveal your product as the “hero.”

It’s entertaining, memorable, and perfect for breaking down routines or product journeys in a creative way.

✅ Works best for: Beauty, skincare, fashion, wellness, and lifestyle brands.

📸 Trend #2: “God Forbid”

This trend involves showing a normal, slightly awkward, or everyday situation — and captioning it with an exaggeratedly sarcastic “God forbid…” to make it hilarious. For example: someone relaxing at home in a bathrobe with the caption “God forbid I take a day off.” It’s peak dry humor meets meme culture.

It’s witty, quick, and highly relatable — ideal for creators to show off your product in a humorous, self-aware way. Whether it’s a skincare routine, trying a new food, or dressing up for no reason, creators can exaggerate the “drama” of doing something ordinary with your product, making it perfect meme content while staying on-brand.

✅ Works best for: Skincare, F&B, lifestyle, fashion, wellness — basically anything you can make look “too extra” for a laugh.

🙃 Trend #3: “What Do You Like? … But I Like You More”

This ultra-cute Japanese audio features a name being called, followed by a playful conversation where someone is asked what they like. They’ll mention something sweet (like “mint chocolate chip”) and then add the heart-melting twist: “But I like you more!”

It’s wholesome, flirtatious, and perfect for expressing love, admiration — or just how much you really love something.

This trend is pure serotonin. It’s ideal for showcasing products that people adore — food, skincare, gadgets, etc. Brands can use it to position their product as the “mint chocolate chip,” and the brand/customer relationship as the real love. Also great for creator UGC and duets.

✅ Works best for: Cute, lifestyle, beauty, or food brands; fandom-driven campaigns; Valentine’s or customer appreciation angles.

Why This Matters for Your Brand

Social trends evolve fast — but with the right creators and creative strategy, your brand can stay at the center of culture instead of playing catch-up.

At Xamble, we don’t just match brands with creators — we activate campaigns that feel native to the platform and genuinely connect with audiences. Whether you want to build awareness, engagement, or drive conversions, we’ll plug your brand into the right moment with the right voices.

💬 Want to Trend Smarter?

Let’s turn these trends into your next campaign moment.

Talk to us today to get started with our creator network.

• The Narrator Voice
• God Forbid
• What Do You Like?