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Xamble’s growth strategy involves regional expansion, deeper creator engagement
21 Apr 2025
The 3 Layers of Content Marketing: Building Trust, Relevance & ROI
28 Apr 2025

Trend Spotting – What We Spotted [APRIL EDITION]

28 Apr 2025
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  • Xamble Blogspot

Trendy [1] : “Price Tag” by Jessie J

What Is It
This trend brings back the iconic Jessie J’s hit Price Tag. TikTok creators are jumping on the sound to act out the lyrics with playful or exaggerated expressions.
How could it work in a campaign
This trend is a creative opportunity for brands to highlight product benefits in a fun way. While acting out the lyrics, brands can call out standout features, especially those that emphasize value over price. For example, for a skincare brand like isnouf, spotlighting the key product benefits like “hydration” or “glow” instead of acting out to the lyrics, turning the trend into a playful yet effective way to fuse brand storytelling with creator personality and natural engagement.

Trendy [2] : “Me Jaló” by Fuerza Regida & Grupo Frontera”

What Is It
“Me Jaló” is a viral regional Mexican hit by Fuerza Regida and Grupo Frontera, two of the most recognizable names in the Latin music space. The song’s infectious rhythm and relatable lyrics have inspired a dance trend that achieves energy fueled virality. Influencers are pairing up to perform it with friends, partners, and even brand collabs, making it a perfect trend for duo-style storytelling. The trend’s momentum and widespread appeal make it ideal for brands looking to ride the wave of current culture while keeping things organic and creator-led.
How could it work in a campaign
The “Me Jaló” trend is perfect for duo content that’s playful and high-impact. Brands can tap into the pulling motion to show how their product or service draws people in — whether it’s a skincare must-have, a tasty snack, or a lifestyle upgrade. It’s fun, scroll-stopping, and naturally ties into product benefits in a way that feels TikTok-ready.
For example
The popular snack brand Mamee could show one creator pulling the other into the kitchen with a hot bowl of instant noodles, a lighthearted spin on craving satisfaction and late-night snack moments.

Trendy [3] : “Team Work, Group Trend”

What Is It
This trend features groups striking a pose together — often stylish, coordinated, or themed. It saw a spike during Raya with creators showing off their Raya fit squads, making it a fun and visual way to highlight community, fashion, or a shared moment.
How could it work in a campaign
It’s a lighthearted, trendy way for brands to announce something new. Whether it’s a team activation, product launch, or seasonal promo, this group format adds personality and energy to your message. For example, a brand like Guardian could hop on this trend to spotlight new deals or introduce a product lineup — turning everyday updates into eye-catching, on-trend content.

Ride the Trend Wave With Xamble?

Ride the Trend Wave With Xamble?
April’s TikTok trends are more than just fun — they’re your chance to be seen, heard, and remembered. From viral dances to catchy audios, these moments are built for brand magic.
With Xamble, you don’t just join the conversation — you lead it. Let’s turn scrolls into impact, one trend at a time.
Ready to go viral? Xamble will show you how.



📌 References
  • “Price Tag” by Jessie J!”
  • “Me Jaló” by Fuerza Regida & Grupo Frontera”
  • “Team Work, Group Trend”
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Other Updates

28 Apr 2025

The Most Loved Raya Picks: Top Restaurants & Dishes Recommended by Our Community


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28 Apr 2025

The 3 Layers of Content Marketing: Building Trust, Relevance & ROI


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28 Mar 2025

Trend Spotting – What We Spotted [MARCH EDITION]


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Trend Spotting – What We Spotted [APRIL EDITION]

Xamble Group Limited (formerly known as Netccentric Limited) is a thriving digital ecosystem that is listed on the Australian Securities Exchange (ASX:XGL)

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Trend Spotting – What We Spotted [APRIL EDITION]
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