Trend Spotting – What We Spotted [MARCH EDITION]

Trendy [1] : “Yeya Trend”

What Is It

The Yeya trend, inspired by Azul by J Balvin, is all about celebrating connections and moments in a fun, expressive way. TikTok users have been creatively using this trend to showcase friendships, personalities, and everyday situations with humor and energy. Whether it’s reuniting with friends, reacting to a situation, or simply expressing joy, the upbeat dance makes content feel engaging and relatable. This trend adds a playful touch to any video, making it a great way for brands and creators to connect with audiences through shared experiences and lighthearted fun.

How could it work in a campaign

Brands like Bohopanna can use the Yeya trend to showcase the joy of parenting moments. Feature parents doing a happy dance together, celebrating everyday wins like dressing their little one in a stylish, comfy outfit, handling a playful mess, or getting their child ready hassle-free. Clips could transition from a “struggle moment” (like an outfit tantrum) to a cheerful resolution with Bohopanna’s comfy and adorable clothing, emphasizing ease and style. The playful energy of the trend would highlight how Bohopanna makes dressing kids effortless while creating fun, heartwarming, and shareable content that resonates with parents.

Trendy [2] : “Look!”

What Is It

The Look trend, set to Moves Like Jagger by Adam Levine and Christina Aguilera, humorously highlights the choices we make, often opting for the unexpected or questionable over the obvious best pick. The trend builds anticipation as they excitedly react to a “better” option, only to suddenly switch directions, run away, or make a surprising choice instead. This playful format makes it a great way for brands to showcase product comparisons, customer decisions, or unexpected brand loyalty in a fun and engaging way.

How could it work in a campaign

The Look trend is a creative way for brands to showcase how consumers make choices, adding humor and relatability to product comparisons, shopping decisions, or unexpected brand loyalty. Guardian can use the trend to showcase fun, relatable shopping moments. The video could start with two friends excitedly spotting trendy but impractical products, only to suddenly turn and rush toward Guardian’s everyday essentials like the perfect sunscreen, a must-have sheet mask, or a reliable vitamin boost. This trend brings humor and authenticity, making it a fun way to highlight Guardian as the go-to destination for all things beauty and wellness.

Trendy [3] : “Not Like Us”

What Is It

The Not Like Us trend comes from Kendrick Lamar’s viral Super Bowl performance, where he dramatically teases the start of his hit diss track before diving in. Creators have embraced the moment by mimicking his dance, while some brands have cleverly used the buildup of his pause before beginning the song as a way to tease announcements, bold moves, or playful challenges. With its mix of hype, anticipation, and cultural relevance, this trend is a powerful way to grab attention and create highly engaging, shareable content.

How could it work in a campaign

Leveraging the Not Like Us trend, brands can create high-energy, attention-grabbing content that builds anticipation and excitement around key moments. Brands like Aeon can use the Not Like Us trend to build excitement around special deals, product launches, or seasonal sales. The video could start with a shopper standing in front of an Aeon store, dramatically pausing like Kendrick, as if debating whether to go in before suddenly rushing inside as the beat drops. By tapping into such viral trends, Aeon can drive engagement, spark curiosity, and create a buzz-worthy campaign that resonates with audiences in a fun and memorable way.

Your Brand + Viral Trends = Unstoppable Content!

What Is It

Trends like Not Like Us, Look, and Yeya are taking over, smart brands are using them to grab attention, spark conversations, and go viral. Don’t just watch the trends, own them!

Want to make your brand the next big thing? Let Xamble turn these trends into high-impact campaigns that drive engagement and get people talking. DM us today and let’s make some noise!