The Creator Affiliate Marketing Specialist drives the growth of Xamble Live’s creator affiliate program by sourcing, managing, and nurturing relationships with creators to support brand campaigns and sales targets. This role oversees end-to-end creator engagement, from onboarding and training to content approvals and performance monitoring. With a strong focus on achieving GMV through creator-led strategies, the specialist also acts as the key liaison between creators and internal teams, ensuring campaign success through data-driven optimization and talent development.
Job Description:
- Responsible for launching and growing the creator affiliate service and capabilities for the business.
- Support Xamble Live to achieve client sales objectives through creator affiliate channel marketing strategies.
- Source, review and shortlist suitable creators that match for each brand campaign with potential of high sales conversions (GMV target driven).
- Connect, maintain valuable relationships and manage day-to-day relationships with creators of all levels.
- To manage end-to-end creator communication, such as confirming projects, product training, quality control of content generated, sample distribution, content draft approvals, and payouts.
- Monitor creator affiliate campaigns and ensure set campaign targets are achieved.
- Monitor, review and optimise all campaign performance, that include encouraging creators to generate more content that are able to boost sales.
- Serve as the link of communication between Xamble Live and creators.
- Main source of creator, live hosts and talent pool for Xamble Live.
- Prepare performance reports for Xamble Live and clients when required.
- Keep abreast of emerging trends and creators in TikTok.
Job Requirements:
- Strong understanding of TikTok trends and analytics.
- Proficiency in content creation and account management tools.
- Proven experience in the creator affiliate portion of business or TikTok Shop is preferred.
- Strong business acumen and capacity to plan how to expand creator affiliates business.
- Experience with TikTok Seller Centre and e-commerce platforms.
- Added point if candidate has familiarity with creator affiliate plans such as open plan and target plan for creator affiliate models.
- Creativity and content innovation.
- Excellent time management and organizational skills.
- Analytical mindset with the ability to evaluate content performance.
- Strong communication and collaboration abilities.