xable-logo-imgxable-logo-imgxable-logo-imgxable-logo-img
  • About Xamble
    • Left
      • Left
    • Center
      • CenterAbout Us Our Team Careers
    • Right
      • Right
        ABOUT US

        Discover our story, mission, and values. Learn more about who we are, what we do, milestones, and find out how we can help you achieve your goals.

        OUR TEAM

        Meet the dream team behind our success and learn more about their expertise and experience. Get to know our team members, their roles, and their backgrounds, so you can get to know us better.

        CAREERS

        Looking for a challenging and rewarding career opportunity? Check out our open positions, so you can find the right fit for your skills and interests. Join our team and help us make a difference.

  • Our Ecosystem
    • Left
      • Left
    • Center
      • CenterCreator Community Membership Platform Live Commerce Influencer Marketing Digital Marketing Performance Marketing
    • Right
      • Right
        CREATOR COMMUNITY

        Platform for influencers to connect with brands, collaborate, create and improve their earnings.

        MEMBERSHIP PLATFORM

        Web3 membership platform with loyalty, rewards and more.

        LIVE COMMERCE

        Empowers brands and businesses to successfully launch their live commerce journey.

        MERCHANDISE MARKETPLACE

        Platform for influencers to capitalise on their popularity through merchandising.

        INFLUENCER MARKETING

        Provides brands with idea-driven solutions leveraging on influencers to create inspiring and compelling content.

        DIGITAL MARKETING

        Helps businesses attain their marketing and sales goals through digital channels.

        PERFORMANCE MARKETING

        Performance-based marketing driven by results.

  • Investor Centre
    • Left
      • Left
    • Center
      • Center Investor Fact Sheet ASX Announcements Analyst Coverage & Reports Top Shareholders My Shareholding Corporate Governance
    • Right
      • Right
        INVESTOR FACT SHEET

        Want to know more about our company before you invest? Get essential information about our company’s financial performance, market position, and growth prospects, and the insights you need to make informed investment decisions.

        ASX ANNOUNCEMENTS

        Get the latest ASX announcements and updates about our company’s performance and growth. We provides up-to-date information about our financial results, market insights, and corporate developments.

        ANALYST COVERAGE & REPORTS

        Get the inside scoop on our company’s performance and potential from industry experts. Access to the latest research and analysis from top analysts and experts in our industry.

        TOP SHAREHOLDERS

        Interested in who owns shares in our company? Get information about our major shareholders and their holdings, understand our ownership structure and potential implications for your investments.

        MY SHAREHOLDING

        Access your shareholding information and manage your investments with ease. Access important documents, and make changes to your holdings.

        CORPORATE GOVERNANCE

        Find out how we manage our company and protect our shareholders’ interests. Get information about our policies, practices, and procedures related to board governance, risk management, and ethical conduct.

  • Media
Netccentric-Nuffnang’s RTV: Keeping Pace with Disruptive Developments in Video Marketing
27 Sep 2021
Dentsu taps Nuffnang to strengthen live commerce capabilities in Malaysia
27 Sep 2021

Dentsu Malaysia seals partnership with Nuffnang Live

27 Sep 2021
Categories
  • Media Coverage
Tags
  • Marketing Magazine

dentsu Malaysia, and Netccentric Ltd’s subsidiary on enabling live commerce, Nuffnang Live Commerce, have announced an exclusively designed partnership of an integration between their marketing solutions to drive Live Commerce on social spaces for ecommerce growth.

As part of dentsu’s Total Commerce solutions for brands, this partnership will bring Live Video Commerce service integration which will enable advertisers to rapidly drive traffic to their brand’s social pages and create two-way, personalised engagements between brand influencers and followers to drive on-the-spot sales.

Live Commerce, which originated In China in 2014 is taking over Malaysia, where, according to GlobalData, e-commerce is expected to hit USD 12.6 billion by 2024.

Locally, Live Commerce has already been activated on Social and ecommerce marketplaces like Lazada, and Shopee as more and more Malaysian brands activate online platforms to stand out from the competition.

This consumer trend towards shopping during livestream events benefits brands by providing new branded content channel, live influencer engagement, and real time conversion.

It is an opportunity to create an exciting new channel to drive not just brand loyalty by rewarding followers with exclusive rewards but also the intent to purchase in the moment.

The integration between dentsu’s data-driven media planning and buying expertise with Nuffnang Live Commerce’s technology allows the easy creation of purchasing habit for consumers who rely on brands’ social pages as much as Shopee and Lazada to influence their decisions.

This partnership further strengthens dentsu’s Total Commerce ambition of integrating all the strategic and operational capabilities and ecosystem enablers of what makes a robust and holistic commerce solution, whether through proprietary online stores, marketplaces, social channels, or physical stores in Malaysia, to bring to life the best online shopping experiences for customers.

“With the rise of livestreaming as a new conversion channel for commerce and consistent growth in share of sale of social commerce, there is a strong use case for us to strengthen dentsu’s Total Commerce capability around live commerce to empower brands to leverage this trend beyond the packaged offers available in market to accelerate their ecommerce growth”, said Jing Wen Foo, E-Commerce Director, dentsu Malaysia.

Meanwhile, Ganesh Kumar Bangah, Executive Chairman of Netccentric Limited, described live commerce as the ‘secret sauce’ for brands to succeed online. “The formula for online success is for brands and businesses to sell products on these platforms through live commerce, a trend that has and continues to accelerate due to the pandemic. Live commerce is a proven effective way to sell and it’s for everybody and not just the big brands.”

Dheeraj Raina, CEO, Media for Dentsu Malaysia, added, “Ecommerce platforms are a dominant media touchpoint and immensely mainstream now. But consumers are constantly driving a change in the way they shop on ecommerce platforms and for us to be able to anticipate that change and help brands win on it, is a critical part of our commitment to the growth of our clients’ business. With this addition of Live Commerce partnership powered by our proprietary Total commerce products, we should be able to unlock the ease of adoption of this new channel and bring brands closer to consumers in a humanised form.”

This integration is already being rolled out across clients from FMCG, health and beauty, and consumer electronics categories.

SHARE TO
Share
0

Other Updates

23 May 2025

Tukar Minat Kepada Sumber Pendapatan Melalui Platform Pemasaran Pempengaruh Xamble Express


Read more
08 May 2025

State of social commerce in Malaysia 2025


Read more
21 Apr 2025

Xamble’s growth strategy involves regional expansion, deeper creator engagement


Read more
Dentsu Malaysia seals partnership with Nuffnang Live

Xamble Group Limited (formerly known as Netccentric Limited) is a thriving digital ecosystem that is listed on the Australian Securities Exchange (ASX:XGL)

View our

Investors Fact Sheet Here

Dentsu Malaysia seals partnership with Nuffnang Live
Dentsu Malaysia seals partnership with Nuffnang Live
OUR ECOSYSTEM
Creator Community Membership Platform Live Commerce Influencer Marketing Malaysia Digital Marketing Performance Marketing  
COMPANY
About Xamble Our People Careers Media
INVESTOR CENTRE
Investor Fact Sheet ASX Announcements Analyst Coverage & Reports Top Shareholders My Shareholding Corporate Governance  
GET IN TOUCH
Contact Us
FOLLOW US ON
Dentsu Malaysia seals partnership with Nuffnang Live
Dentsu Malaysia seals partnership with Nuffnang Live
Dentsu Malaysia seals partnership with Nuffnang Live
Let's Connect!
Hit Us Up!
Dentsu Malaysia seals partnership with Nuffnang Live
Dentsu Malaysia seals partnership with Nuffnang Live
© Xamble Group Limited. All Rights Reserved. BACK TO TOP