Brings 3 decades of experience and hand in over 40 acquisitions to the table
Vote of confidence in goal to build Xamble into a pan-SEA influencer platform
Malaysian-based Xamble Group (which used to be called Netccentric Ltd) which is listed on the Australian Securities Exchange has announced that it has entered into a subscription agreement to receive an A$400,000 (RM1.2 million) investment from a leading Malaysian-based Australian tech entrepreneur and public markets expert, Georg Chmiel (pic, left).
Chmiel will invest in Xamble via the subscription of new CDIs at 3.5 cents Australian per CDI (chess depositary interest), the company said in a press release. He will also receive 2 million options at 4.5 cents per CDI, vesting equally over 5 years, contingent on his directorship at each vesting date. Upon finalising his investment by early November 2023, he will join the Xamble Board as an Independent Non-Executive Director.
Chmiel brings three decades of experience of rapidly growing disruptive online businesses, having successfully grown and exited Australian and Southeast Asian ASX-listed companies thereby creating significant shareholder value. He was had a leading role in more than 40 acquisitions.
Chmiel said: “I believe Xamble’s technology platform and especially the Xamble Creators and Xamble Social Wallet, are true game changers for Southeast Asia’s rapidly growing eCommerce sector. The Xamble platform enables influencers to significantly improve the interaction with brands (sellers of good and services) as well as the consumers (buyers). Thereby, Xamble allows to better monetise content, while at the same time allowing brands for the first time to digitally track the sales results via the platform.”
Xamble Executive Chairman Ganesh Kumar Bangah (pic, right) said that Chmiel’s investment serves as ‘a huge vote of confidence in Xamble and the goal to build a pan-Southeast Asian influencer marketing platform’.
“I am very pleased to welcome an executive of his calibre to our team. His skillset of growing disruptive technology companies and experience in leading ASX-listed businesses will be invaluable as we look towards our new phase of growth,” said Ganesh who in March rebranded Netccentric to Xamble (pronounced ‘x-em-bl’ and inspired by the group’s vision of ‘assembling communities’ to deliver prosperity and value to its ecosystem of brands, influencers or creators, and consumers.)
“Georg will help us advance our inorganic growth strategy, our ambition to capture a significant share of the influencer marketing sector in Southeast Asia and help deliver greater value for our shareholders,” added Ganesh.
Chmiel said, “I look forward to contributing my expertise and working with Ganesh, the Board and leadership team to rapidly grow the business and help build a new way of distribution for Southeast Asia and beyond.”
Chmiel is currently chair and co-founder of KL based Juwai-IQI Holdings, Southeast Asia’s largest proptech player operating across more than 20 countries transacting approximately 50,000 properties per year via its technology platform.
He is also Non-Executive Chair of Spacetalk Limited and holds Non-Executive Directorships at financial advisor platform Centrepoint Alliance Limited, regtech group Kinatico Limited and fintech Butn Limited.
Prior to this, he was Executive Chair of iCarAsia, the number one automotive marketplace network in Southeast Asia until its acquisition by the online car trading platform, Carsome. Chmiel was also Managing Director & CEO of iProperty Group until its sale to REA Group in the biggest online takeover in Southeast Asia at that time in 2016.
He is a Fellow of the Australian Institute of Company Directors (AICD) and the Institute of Corporate Directors Malaysia (ICDM), Board member of the World Digital Chamber, Member of the Malaysia Australia Business Council (MABC) and Deputy President of the INSEAD Association Malaysia.
Chmiel will assist the Group with investor engagement, M&A and drive the Group’s regional expansion across Southeast Asia’s rapidly growing influencer marketing sector.