xable-logo-imgxable-logo-imgxable-logo-imgxable-logo-img
  • About Xamble
    • Left
      • Left
    • Center
      • CenterAbout Us Our Team Careers
    • Right
      • Right
        ABOUT US

        Discover our story, mission, and values. Learn more about who we are, what we do, milestones, and find out how we can help you achieve your goals.

        OUR TEAM

        Meet the dream team behind our success and learn more about their expertise and experience. Get to know our team members, their roles, and their backgrounds, so you can get to know us better.

        CAREERS

        Looking for a challenging and rewarding career opportunity? Check out our open positions, so you can find the right fit for your skills and interests. Join our team and help us make a difference.

  • Our Ecosystem
    • Left
      • Left
    • Center
      • CenterCreator Community Membership Platform Live Commerce Influencer Marketing Digital Marketing Performance Marketing
    • Right
      • Right
        CREATOR COMMUNITY

        Platform for influencers to connect with brands, collaborate, create and improve their earnings.

        MEMBERSHIP PLATFORM

        Web3 membership platform with loyalty, rewards and more.

        LIVE COMMERCE

        Empowers brands and businesses to successfully launch their live commerce journey.

        MERCHANDISE MARKETPLACE

        Platform for influencers to capitalise on their popularity through merchandising.

        INFLUENCER MARKETING

        Provides brands with idea-driven solutions leveraging on influencers to create inspiring and compelling content.

        DIGITAL MARKETING

        Helps businesses attain their marketing and sales goals through digital channels.

        PERFORMANCE MARKETING

        Performance-based marketing driven by results.

  • Investor Centre
    • Left
      • Left
    • Center
      • Center Investor Fact Sheet ASX Announcements Analyst Coverage & Reports Top Shareholders My Shareholding Corporate Governance
    • Right
      • Right
        INVESTOR FACT SHEET

        Want to know more about our company before you invest? Get essential information about our company’s financial performance, market position, and growth prospects, and the insights you need to make informed investment decisions.

        ASX ANNOUNCEMENTS

        Get the latest ASX announcements and updates about our company’s performance and growth. We provides up-to-date information about our financial results, market insights, and corporate developments.

        ANALYST COVERAGE & REPORTS

        Get the inside scoop on our company’s performance and potential from industry experts. Access to the latest research and analysis from top analysts and experts in our industry.

        TOP SHAREHOLDERS

        Interested in who owns shares in our company? Get information about our major shareholders and their holdings, understand our ownership structure and potential implications for your investments.

        MY SHAREHOLDING

        Access your shareholding information and manage your investments with ease. Access important documents, and make changes to your holdings.

        CORPORATE GOVERNANCE

        Find out how we manage our company and protect our shareholders’ interests. Get information about our policies, practices, and procedures related to board governance, risk management, and ethical conduct.

  • Media
Netccentric Presentation – NWR Virtual Investor Conference (Series 8)
10 Aug 2021
Netccentric-Nuffnang Group confident of Crunch’s continued growth and strong potential ahead
19 Aug 2021

Netccentric Subsidiary Sashimi Asia shares Insights on Successful Marketing during the Pandemic

17 Aug 2021
Categories
  • Media Coverage
Tags
  • Malaysiakini

The years 2020 and 2021 have been extraordinary ones for Malaysia, just as they have also been throughout the Asia-Pacific region and all four corners of the world. Our national pastimes of frequenting shopping malls, crowding large screens to watch a drama or cheer our badminton heroes, and cycling outdoors have all come to a screeching halt.

The sustained movement restriction orders have completely reshaped our habits. We’ve found ourselves shooting and editing family TikTok videos at home, instead of frequenting malls. What used to be roars and vuvuzelas from jubilant crowds, when Lee Chong Wei scored us medals, have turned into memes and Instagram stickers. We also ditched outdoor cycling and hiking for our new found love in home Tabata or HIIT workouts.

Considering where Malaysians currently are in mitigating the pandemic, it certainly doesn’t look like we’ll be reverting to the ‘old normal’ anytime soon. And as consumers continue to shift to more pandemic-friendly trends, how do marketers adapt to remain relevant and empathetic to consumers?

We’ve seen some outstanding case studies, where marketers weaved brands into the fabric of relevant consumer solutions during this pandemic. For instance, empowering livelihoods for the unemployed, and for those working from home; enabling optimal health, entertainment, connections and security.


  1. Empowering the unemployed to sustain themselves
  2. Netccentric Subsidiary 1

    We witnessed Great Eastern Takaful (GET) transform their traditional agent-recruitment ground events into emotive webinars, that encouraged furloughed employees to #GetAhead of their current predicament. Through that same act of encouragement, laid the perfect solution for temporary unemployment – a GET agent, with no strings attached.

    GET also took it a step further by equipping these new agents with new-age marketing content, co-produced YouTube videos and Instagram stickers for instance, to facilitate their conversations with their respective social networks.


  3. Facilitating home workouts to keep Malaysians healthy
  4. Netccentric Subsidiary 2

    Gillette Venus, in collaboration with Farah Ann, inspired women to perform regular home workouts, both for physical health and as moments of mental respite for mothers juggling home, work and childcare.

    Farah Ann nudged Malaysian women to pull out their workout mats through her large following on Instagram. Our favorite national gymnast subsequently led them through short Tabata workouts through IGTV.


  5. Encouraging home entertainment to keep Malaysians sane
  6. Netccentric Subsidiary 3

    While some marketers took on commendable causes of protecting livelihoods and health of consumers, Pepsi Malaysia brought families and communities together in a virtual BlackPink dance challenge. Malaysians unleashed their BlackPink moves to TikTok, from home, and virtually challenged each other in the running to win exclusive BlackPink merchandise.

    In contrast to the polarized political climate in Malaysia, seeing Malaysians from all walks of life come together for their common love for BlackPink and in the spirit of some good old-fashioned fun, was indeed heart-warming


  7. Enabling virtual interactions and meaningful connections between communities
  8. Netccentric Subsidiary 4

    Febreze, in collaboration with Astro, expressed empathy towards large families which are used to crowding around living room screens to watch dramas – exchanging emotions and opinions in the process.

    Due to movement restrictions, large families have been segregated and deprived of real-time interactions during their favorite dramas. In response, Astro provided an online platform, which empowered families to effectively shift those interactions onto a virtual platform. The release of a top drama, which Febreeze sponsored, subsequently became the perfect catalyst that triggered a wildfire of interactions between the drama lovers.


  9. Empowering consumers to fortify their homes with security and comfort
  10. Netccentric Subsidiary 5

    As consumers sought refuge from the safety of their homes, we also saw Panasonic take to Instagram and Facebook, relevant products to help consumers fortify their sense of security. Portable Strerilizer Sprays and the Nanoe-X powered air-conditioners were marketed to consumers as a moat and their last line of defense against the virus.

    Through these marketing case studies, we’re experiencing the confluence of habits from the old-normal, new age communication channels and relevant technologies to virtually replicate physical experiences. We’re also seeing marketers tread a fine line between brand and performance marketing as aspirations come into balance with sustenance. These factors have, as a result, compelled marketers to strive for that perfect balance between data, story-telling and technology.

    Embracing these new formulas represent the path to pandemic recovery and long-term victory. For marketers accustomed to the ways of the past, a period of adjustment is ahead.

    Fayth Tiah, a Senior Manager from Sashimi Asia (contributing agency to above marketing case studies) added, “the silver-lining of this pandemic is a tighter client-agency relationship, as we pull together our resources and take collective steps forward in finding those balances.”

    DESMOND KIU is the managing director of Sashimi Asia, a subsidiary of ASX-listed Netccentric Limited.

SHARE TO
Share
0

Other Updates

08 May 2025

State of social commerce in Malaysia 2025


Read more
21 Apr 2025

Xamble’s growth strategy involves regional expansion, deeper creator engagement


Read more
20 Nov 2024

Xamble: Brands Increasingly Turning to Influencers and Social Commerce to Boost Sales


Read more
Netccentric Subsidiary Sashimi Asia shares Insights on Successful Marketing during the Pandemic

Xamble Group Limited (formerly known as Netccentric Limited) is a thriving digital ecosystem that is listed on the Australian Securities Exchange (ASX:XGL)

View our

Investors Fact Sheet Here

Netccentric Subsidiary Sashimi Asia shares Insights on Successful Marketing during the Pandemic
Netccentric Subsidiary Sashimi Asia shares Insights on Successful Marketing during the Pandemic
OUR ECOSYSTEM
Creator Community Membership Platform Live Commerce Influencer Marketing Malaysia Digital Marketing Performance Marketing  
COMPANY
About Xamble Our People Careers Media
INVESTOR CENTRE
Investor Fact Sheet ASX Announcements Analyst Coverage & Reports Top Shareholders My Shareholding Corporate Governance  
GET IN TOUCH
Contact Us
FOLLOW US ON
Netccentric Subsidiary Sashimi Asia shares Insights on Successful Marketing during the Pandemic
Netccentric Subsidiary Sashimi Asia shares Insights on Successful Marketing during the Pandemic
Netccentric Subsidiary Sashimi Asia shares Insights on Successful Marketing during the Pandemic
Let's Connect!
Hit Us Up!
Netccentric Subsidiary Sashimi Asia shares Insights on Successful Marketing during the Pandemic
Netccentric Subsidiary Sashimi Asia shares Insights on Successful Marketing during the Pandemic
© Xamble Group Limited. All Rights Reserved. BACK TO TOP